Bill Schohr × Murdock’s

Bill Schohr has been serving Northern California real estate clients since 1987 — nearly four decades in the business — and remains one of the most tenured agents working the Gridley, Chico, Oroville, and Yuba City corridor. Now affiliated with LPT Realty, Bill built his career as a longtime Gridley resident with an intimate understanding of the smaller communities that ring Chico, areas that require a different kind of local knowledge than the city core: agricultural land values, rural property considerations, and the tighter-knit referral networks that drive small-town real estate.

His practice covers residential resales, land, investment property, and foreclosure/REO transactions, and he's closed more than 100 transactions over the course of his career. Bill has built a particular reputation for helping sellers net the highest achievable price with minimal hassle — a strategy he attributes to decades of watching market cycles rise and fall across Butte, Sutter, and Yuba counties. Clients working with Bill get a straightforward, no-fluff communication style rather than a scripted sales pitch, which tends to resonate especially well with longtime rural and small-town property owners who want a real answer, not a pitch.

Whether the transaction involves a home in Gridley, farmland outside Biggs, or a resale in Oroville or Yuba City, Bill Schohr's near-40-year track record gives clients confidence that they're working with someone who has seen the local market through multiple economic cycles. For sellers and buyers who value experience and straight talk over flash, Bill remains one of the most established names serving the tri-county area north and east of Chico.