Jennifer Serna × Murdock’s

Jennifer Serna is a top-producing real estate broker and co-owner of Willow & Birch Realty, a boutique Chico brokerage she helped build into one of the area's most respected teams. She began her career in 2003 after graduating from Chico State with a degree in Liberal Studies and a Teaching Credential, drawn into real estate by both a family background in the industry and a personal passion for helping people navigate one of the biggest financial decisions of their lives.

Over more than two decades, Jennifer has closed more than 61 sales totaling over $24 million in production within just the last five years, working across residential, commercial, and land transactions throughout Chico, Durham, Paradise, and Forest Ranch. As a broker, she operates with a level of contractual and negotiation expertise that goes beyond a standard agent license, which is part of why she has earned the BOLD achievement award four times between 2009 and 2015 and remains active in the National Association of Realtors, the Graduate REALTOR® Institute, and the Women's Council of Realtors.

Her Zillow profile reflects a 5.0 average rating, and her brokerage's Facebook page shows a 100% client recommendation rate — clients specifically describe her as kind, knowledgeable, and refreshingly not pushy, while still keeping them clearly informed at every step of escrow. That combination of warmth and technical skill is a big part of why so many of her clients return to her for repeat transactions or send referrals her way.

For Murdock’s Moving & Storage, Jennifer is an especially valuable referral partner given the volume and range of transactions she closes each year across Chico and Butte County. Whether the move is a first home, a commercial property, a parcel of land, or a luxury sale, Jennifer Serna brings two decades of broker-level expertise and a five-star track record to protecting her clients' financial interests from consultation through closing.